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What will be a good target segment for the product

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Reference no: EM132855481 , Length: 1

Find a new product which was launched in the US market recently,

Question a) Describe the three layers of the product concept of this new product.

Question b) What will be a good target segment for the product?

Question c) Will this new product diffuse quickly among these target customers? Base your analysis on the five factors that affect the adoption rate (relative advantage, compatibility, complexity, trialability, and observability).

Question d) Give advice to the company to improve the adoption and diffusion of this new product.

Reference no: EM132855481

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