What will apple need to do to maintain product innovation

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Reference no: EM133349650

Assignment:

Read Case 4 in your textbook, "Apple Bites Back".

Identify the problem statement for Apple bites back. Next, identify what will Apple need to do to maintain product innovation and customer loyalty? How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? Provide resources to back up your insights.

Reference no: EM133349650

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