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Assignment:
Read Case 4 in your textbook, "Apple Bites Back".
Identify the problem statement for Apple bites back. Next, identify what will Apple need to do to maintain product innovation and customer loyalty? How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? Provide resources to back up your insights.
Have the strategies changed over time? If so, why do you think they have? If not, why not? Which strategies do you think are the most successful?
Make a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
1.explain in your own words the importance of customer-focused relationship marketing and how it differs from
Create your own psychographic/demographic segments
Suggests that he generally fits in which phase of the adoption curve with respect to the diffusion of innovations?
Capstone Project: Implementing a Strategic Plan. Determine the specific segment of the market that your organization's strategy or strategies will target.
Identify three strategies for addressing this sort of retention ‘problem'. What are the risks of each for the business and the level of impact each can have on the bottom line.
Advertising for Advil pain reliever shows how Advil is superior to Tylenol
Why has Point-of-Purchase (POP) become such a growing and important business in the past decade and Which industries are heavy users of POP? In what types
How does Spokesman's bad behavioral choices negatively affect Nike's brand image?
Many large department stores and specialty stores are changing their salespeople's reward system from a traditional salary to a commission-based system. What problems can commission based systems cause? How can department managers avoid these prob..
Explain marketing the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
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