What western marketers can learn from china

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Reference no: EM133613747

Question

In the article "What Western Marketers Can Learn from China," the author argued that Western marketers must develop competencies in digital and social media marketing to succeed in China.

1. Do you agree or disagree with this argument? Explain why, with reference to at least ONE such competency.

2. Would your answer to a) above be applicable in another Asian country, e.g. Vietnam or India? Why or why not?

Reference no: EM133613747

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