What were the several key issues that separated two parties

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Assignment: Globalization of the Entertainment Industry Case Google in China Essay

Case study: Google in China

Here are some guideline questions you can address in analyzing those case studies

1) Describe Google's core competencies, philosophy and growth drivers at the time? In what ways have these changed since then?

2) In light of Google's "Do No Evil" mantra, was Google's scanning of books handled properly? What was the vision behind this idea?

3) What were the steps that Google took to build their presence in China - and how did local player Baidu fit into Google's business model?

4) Why was China an interesting and important market for Google to enter (besides being large)?

5) In the struggle between China and Google, what were the several key issues that separated the two parties - and what is your assessment about how they were addressed?

6) Using some research beyond the case, what is Google's position with China today? How is Baidu faring today by comparison?

Reference no: EM133722603

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