Reference no: EM131728420

Assignment: Minnesota Micromotors Paper Instructions

Please answer the follow questions in a 3-5 page paper (include additional title and references pages) and include APA format and citation style with accompanying references:

What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #2?

1. What were the results of your decisions?

2. Analyze the results in terms of success or failure.

3. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting "Control+C," and then inserting the results in your paper by hitting "Control+V."

4. Please view the rubric below for full Assignment details.

5. How would you design a research study to better understand the generic competitors for this product?

6. What are the limitations of the game theory approach to understanding competitive strategy?

7. What is the Standard Industrial Classification (SIC code) for Minnesota Micromotors, Inc. (MM)

Marketing Simulation Instructions:

The simulation is available at the URL provided by your instructor in the Announcements area.

Note, use this link for your first access only.

This will take you to an "Authorized Student register/log in" page. If this is your first coursepack, you need to register on the site to create a username and password. If you have previously registered for a coursepack, log in with your existing username and password.

Follow the prompts to log in, and access coursepack material for the marketing simulation.

Throughout the term, you can access the coursepack materials at any time by doing the following:

1. Visit hbsp.harvard.edu and log in.

2. Click My Coursepacks, and then click "MT450 Marketing Management"

Simulation Instructions

You should play the simulation in three steps which are explained on the Prepare > How to Play screen:

Step 1: Review the dashboard and detailed reports under the Analyze tab.

The reports, accessible from the Analyze > Dashboard Overview screen will give students information about Minnesota Micromotors (MM) current and historical sales, product features that are desired by customers, how feature performance is changing for the motors over time, and financial statements for the company.

Step 2: Enter decisions for Quarter #1.

You must click on the Decide tab to enter your estimate and decisions. On the Decide > Your decisions screen, enter your estimate and decisions for the list price of the motors in U.S. dollars and percentage discount that MM will offer large-volume customer and distributors (channel margin). You must also enter how many budget dollars they plan to invest in the sales force, in large and small volume customers, in acquiring versus retaining large volume customers, in market research, and in research and development.

Step 3: Review Company Results and Adjust decisions.

After submitting your decision, the simulation will advance one quarter. You must return to the Analyze tab to review the results of your decision and to read any news about the marketplace.