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What were the pricing challenges for both companies

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Reference no: EM133172614

Discussion Scenario

An artisan ice pop company in Mississippi and a high-end men's satchel brand in New Orleans are featured.

First, review the questions to be answered in the discussion forum.

Then, review The Billion Dollar Buyer - Maybe You Should Stay a Small Business and keep the discussion questions in mind while viewing the segment.  

In the discussion forum, after reviewing The Billion Dollar Buyer - Maybe You Should Stay a Small Business, address the following discussion questions:

  • What were the pricing challenges for both companies?
  • What were the distribution challenges for both companies?
  • What pricing strategies did you see being utilized by both companies?
    • How effective were these strategies?
    • What pricing strategies, both primary and alternative, would you recommend to help them with their business?
  • What retail and non-retail store strategies were these companies using?
    • For them to grow their businesses, what retail and non-retail strategies would you recommend that they use?
  • If you were Tillman, would you have done a deal with these companies?
    • Why or why not?

Reference no: EM133172614

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