What were the last two product markets

Reference no: EM133383149

How has your company diversified? (My company is Citrix Systems

1. State your company, identifying the level of diversification your company has achieved, and the strategy they used to do so.

2. What were the last two (most recent) product markets your company entered?

3. Which of your company's core competencies have enabled it to successfully enter new product markets?

4. What type of product markets does your company need to expand into in the future to remain competitive and why?

RELEVANT VOCABULARY

As these definitions are available here, do NOT define them in your posts. corporate level strategy - "actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets" (Hitt et al., 2020, p. 177). product market -a place where a specific type of goods and services (product) can be bought and sold. diversification -expanding into a new product market. Firms may be described as having low, moderate, high, and very high levels of diversification (Hitt et al., 2020, p. 180). Higher levels of diversification can be achieved using corporate and operational related,related constrained, related linked, or unrelated diversification strategies (Hitt et al., 2020, p.185).core competencies - "capabilities that serve as a source of competitive advantage for a firm" (Hitt et al., 2020, p. 86). Valuable, rare, inimitable, and non-substitutable capabilities that are practiced until they become a part of the firm's character. market power -"when a firm is able to sell its products above the existing competitive level or to reduce the costs of its primary and support activities below the competitive level, or both" (Hitt et al., 2020, p. 188).

Reference no: EM133383149

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