What were the four major ethical concerns for consumer

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Question 1. What were the four major ethical concerns for consumer researchers conducting ethnographic studies mentioned in the article?

Question 2. Briefly explain what are "epistemology concerns" and how does it apply in the example provided?

Question 3. Briefly explain the IRAC methodology

Question 4. What was your key learning(s) from this article?

Reference no: EM133769361

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