What were the ethical obligations of toyota

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Reference no: EM132192209

CASE STUDY 6 Toyota—Oh, What a Feeling, or Oh, What a Mess? Ethics at the Intersection of Industry, Government, and Publics Rebecca J.

Meisenbach and Sarah B. Feldner

This case considers the role of communication prior to, during, and after a product recall. More specifically, it explores the importance of dialogue and transparency to create public trust and maintain a company’s reputation. It also addresses potential conflicts of interest between corporate lobbying and government regulation, as well as the challenges of balancing individual and community concerns.

The Toyota Corporation has a long-standing reputation for quality and safety in the United States regarding its automobiles. However, this reputation was called into question in 2010 when Toyota made three separate significant recalls that affected nearly 8 million vehicles. Beyond problems with the vehicles themselves, Toyota faced challenges about how it communicated the issue of safety concerns with various publics. Despite these challenges,

Toyota as a corporation is emerging relatively successfully from this crisis. This case study examines the communication efforts of the Toyota Corporation within the framework of issue life cycle theory (Crable & Vibbert, 1985). In particular, this chapter examines some of the ethical dilemmas of the Toyota case by considering the potential for dialogic transparency, conflicts of interest between corporate lobbying and government regulation, and balancing individual and community concerns.

What were the ethical obligations of Toyota, the NHTSA, and the general public in this case? How did each of these stakeholders fulfill those obligations?

Reference no: EM132192209

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