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Digital Business
Chicken Rice Case Study
The case study analysis should answer the following questions:
Question 1. What were the challenges facing LHJ? List in point form, the changes that LHJ attempted to make.
Question 2. Why should LHJ change? What are the key factors driving that change?
Question 3. What is open innovation and what are the advantages and disadvantages?
Question 4. What are the benefits and drawbacks of working with only an IHL or only a supplier? How might you combine the benefits of working with both types of partners?
Question 5. Given that the chilli sauce was the critical success factor for LHJ's innovation journey, what should Ng do? Should he continue the chilli sauce development with Sin Hwa Dee, go back to the FIRC, or should he explore other alternatives including conducting the development in-house with the support of an IHL?
Attachment:- Chicken Rice Case Study.rar
Write your best formal prose, quote the text often to make your case. Follow the style guidelines on the syllabus, including use of informatory footnotes, embedded quotes and block quotes.
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