What were some perceptual shifts they want consumers to make

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Reference no: EM133351040

Assignment:

The repositioning of McDonald's was a deliberate and strategic attempt to alter customer perceptions and to "win back some of McDonald's best customers" (p. 460). Based upon the competitors and changes mentioned in this case study, what were some of the perceptual shifts they want consumers to make? Do you think these changes can significantly shift public perception of McDonald's? Why or why not? Please include references for further reading.

Reference no: EM133351040

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