Reference no: EM133660801 , Length: word count:2000
Purpose
allow you to consolidate what you have learned in the class, from the book chapters and other references and apply that knowledge to this assignment on branding;
focus on the questions asked and illustrate the analysis with appropriate and relevant examples,
arguments and theoretical frameworks to demonstrate your mastery and knowledge of the subject matter;
provide thorough background research (analysing the questions based on relevant topics in this unit, models and frameworks
along with strong arguments supported by credible and relevant sources)
Assessment Structure
The assignment should include a minimum of 10 (ten) references from textbooks and refereed or peer-reviewed
academic journals and an additional minimum of 5 (five) relevant references from newspapers, business magazines,
industry white papers, company reports, credible websites or other information sources such as personal interviews.
Please avoid unknown and unreliable websites as well as commentary and opinion from unknown and non-expert commentators
Global Brands 2023
Compare and contrast the top ten ‘best global brands' from the years 2013 and 2023.
Answer the following questions:
Which global brands did not make it to the 2023 list that were in the top 10 in 2013?
What were some of the reasons for these shifts in brand value over the decade?
Examining now the top 10 best global brands from 2023, with which brand/s do you most relate to? Why?
Thinking about yourself as a brand, what do you do (both online and offline) to ‘brand' yourself?
How would you assess your own brand value?
Instructions
To get started on your assessment task, please follow the below instructions.
You can either write out these questions in full or simplify them with headings and sub-headings.
Either way, be sure
to respond to all questions.
Word limit - 2,000 words.
You should include a minimum of 10 (ten) references from textbooks and refereed or peer-reviewed academic journals and an additional minimum of 5 (five) relevant references from newspapers, business magazines,
industry white papers, company reports, credible websites or other information sources such as personal interviews.
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