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From pepperfry.com casw study, Background
- What is the background on the research and why are you doing it?
- What were the signals or hypotheses that led to this research? What need to be validated or explored? (e.g. a user problem in the current-state, business problem or opportunity...)
- What have been done prior to this research? (e.g. any solution ideas, research, analysis of ROI...)
- What's the purpose of this research? What insights will this research generate? How will those insights be used / what decisions will be made based on those insights?
- What is the aim of this research?
Describe the marketing issues or challenges faced by the company in detail. Make sure that you answer all of the questions thoroughly and thoughtfully.
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