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Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.
Question 1: What went well regarding the PR response to the situation?
Question 2: What might you have recommended to improve the response?
Questions
Question 1: What would you have counseled CEO Schultz on his idea to keep Starbucks locations free of guns?
Question 2: What about your counsel relative to his idea to start conversations among baristas and patrons on the subject of race?
Question 3: Is it a good idea for companies to communicate publicly about their viewpoints? If so, should there be any public relations restrictions on the issues companies take on?
Question 4: What other public relations options did Schultz have in his quest to bring Starbucks into the race issue
Attachment:- RaceRelations.rar
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