Reference no: EM133594985

Case Study: Companies have turned to social media marketing to create real-time contact with customers. Social media provides companies with a quick method of communicating with the target audience and almost immediate analytics to determine the effectiveness. Nearly every company has an element of digital and social marketing within their overall marketing strategy. Understanding the appropriate strategy for the target audience and determining the appropriate analytics is a critical step to developing marketing strategy for businesses.

Curated Aesthetics has opened a beauty spa to provide facial injectables, skin-tightening, laser hair removal, and other beauty treatments as they are requested by consumers. Curated Aesthetics has a website where consumers can buy beauty products, schedule appointments, read the latest news and information about skincare, and get an online consult. Curated Aesthetics also has social media profiles such as Facebook, Instagram, LinkedIn, Google My Business, TikTok, YouTube, and Twitter.

Questions:

• What web analytics will be important to Curated Aesthetics? Explain why you feel they are important.
• Identify a social media awareness/exposure metric and a social media engagement metric. Explain why you feel this metric is the most important for Curated Aesthetics as they work to grow the business?
• What should Curated Aesthetics focus on as they create a social media strategy?