What we know is right

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The ad was run by Bill Clinton during his 1996 re-election campaign. Judging from the script, what do you think is the goal of the advertisement and what strategy is it using to achieve that goal?

script:

Bill Clinton [in voiceover] Let me say to you that I am honored to have been given the opportunity to stand up for the values and interests of ordinary Americans. My job as President is to take care of the American people. And I have done my best to take care of this country. We are safer. We are more secure. We are more prosperous. But in the end, what we stand for, the values we embrace, and the things we fight for will shape the future that we will all live with. If we hold out our hands in cooperation, but always stand up for what we know is right, this country's future will be even brighter than its brilliant past. It is our responsibility to make that happen.

Reference no: EM133449321

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