What ways visuals add impact to brand communication

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Reference no: EM133419445

Assignment:

1. Explain in what ways visuals add impact to brand communication.

2. What are the responsibilities of an art director?

3. Compare the use of black and white, spot color, and full color in terms of visual impact.

4. List the design principles and explain each one.

5. What's the difference between line art and halftones?

6. What does the phrase four-color printing mean? What are the four process colors? What does the phrase color separation mean, and how does that work?

7. Explain the following video terms:

- Stock footage

- Morphing

- Animation

- Stop motion

- Claymation

8. Explain the four steps in the video production process.

9. Create a list of guidelines to use in designing a website.

Reference no: EM133419445

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