What ways marketing assets create market dominance

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1. People are said to be valuable assets of the organization. How should organizations handle their employees to ensure optimization of talents in the organization?

2. In what ways Marketing Assets create market dominance?

3. Give at least 3 forms of Intellectual property assets and show how organizations can benefit from them.

Intellectual Property Assets (IP Asset) - are collections of intellectual properties - patents, trademarks, copyrighted works, industrial designs, geographical indications, trade secrets - that are strategically chosen for their business value.

-Trademark a symbol, word, or words legally registered or established by use as representing a company or product.
-Software the programs and other operating information used by a computer.
-Original Literary original composition that are unique and distinct
-Trade Secrets are a type of intellectual property that comprise formulas, practices, processes, designs, instruments, patterns, or compilations of information

Reference no: EM132944413

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