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What ways is advertising ethical or unethical

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Reference no: EM132907089

Select a specific advertising campaign of a product or service to evaluate.

Research your selected advertising campaign using the Internet or other sources.

Write a paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:

Are the ad's claims truthful?

Is the claim an authentic one?

Does the ad treat the recipient with respect?

Is there equality of status or importance between the sender and the receiver?

Who is the intended audience for this product?

What needs does the product or service propose to fulfill?

What are the positive aspects of the advertising campaign?

What are the negative aspects of the advertising campaign?

In what ways is the advertising ethical or unethical?

Does the campaign meet the TARES test?

Reference no: EM132907089

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