What ways does the company utilize social class

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Question: In what ways does the company utilize social class and lifestyle theories, models and concepts (income, social equality and mobility, top vs bottom of the pyramid, identify, status symbols, status signaling, etc.) to appeal to the consumer? Clearly identify characteristics associated with the consumer's social class and discuss symbols, cues, context, etc. in the brand communication that links to these characteristics. Provide specific examples

Reference no: EM133439014

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