What ways big data is used for business innovation

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Assignment: Big Data

Question I

The topic Big Data has attracted research interest in the information systems literature. What is Big Data? How is Big Data different from other data? What ways Big Data is used for business innovation? How is Big Data related to Business Intelligence? State some interesting and important research questions about either Big Data or Business Intelligence or both.

Question II

Below is a list of research streams in Big Data. Please select tworesearch streamsyou find interesting and find at least two peer reviewed articles on each streamfrom anyjournal (preferably IS or Computer Science or any Business Administration discipline related journal i.e. Marketing, Management, etc.). Describe the findings of each study. More precisely, (i) how do the predictor variables influence the predicted variables? (ii) What is the practical contribution(s) of each research? (iii) How could future research extend the theoryput forward in each of the research you have included in your answer?

You can use portals like Google Scholar, Web of Science, JSU Library Search, etc. to find articles on peer reviewed journals. Please include a Reference section at the end of your answer section. Use API guidelines to create the reference for each of your sources.

Big data and machine learning in business decision-making and performance evaluation

Big data in marketing, promotions, and social networking

Big data and information security behavior

Big data in supply chain management

Big data and predictive algorithms in business, marketing, finance, and accounting

Big data and business ethics

Big data and investment decisions

Big data and online shopping

Big data and customer engagement

Big data, machine-to-machine (M2M) analytics to improve product life-cycle management

Big data and credit analysis

Big data and insurance.

Reference no: EM133581036

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