What way is understanding consumers crucial

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Reference no: EM133793007

Question 1: Students must read the Wall Street Journal to increase awareness of the business world. Pick an article that focuses on Media and Marketing.

Briefly summarize and share your reaction/ reflection on your selected article

Question 2:

Consumer behavior is discussed in your book in terms of being an important tool for marketers to understand. In what way is understanding consumers crucial for marketers and what are some elements that influence consumer behavior?

Reference no: EM133793007

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