What way does coca-cola use storytelling in its marketing

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Reference no: EM133792511

Coca-Cola and Human-Centric Marketing

Step 1: Choose 1 of Coca-Cola's advertisements from YouTube (an advertisement is typically between 30-60 seconds.)

Step 2: Based on the video you chose in Step 1, choose 2 of Philip Kotler's 6 human-centric attributes from his book, Marketing 4.0 that best represents what you see in your chosen video (See the pdf file under Week 7 labeled "Kotler Human Centric Marketing.")
Physicality
Sociability
Emotionality
Personability
Morality
Intellectuality

Step 3: Using the 2 human-centric attributes and the video, write one paragraph on each of the 2 attributes you believe are represented in the video you chose.

Step 4: In what way does Coca-Cola use storytelling in its marketing and advertising?

Reference no: EM133792511

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