What way does coca-cola use storytelling in its marketing

Assignment Help Marketing Management

Reference no: EM133410766

Question: coca-Cola and Human-Centric Marketing

Step 1: Choose 1 of Coca-Cola's advertisements from YouTube (an advertisement is typically between 30-60 seconds.) Include a link to your advertisement in your response.

Step 2: Based on the video you chose in Step 1, choose 2 of Philip Kotler's 6 human-centric attributes from his book, Marketing 4.0 that best represent what you see in your chosen video (See the pdf file under Week 7 labeled "Kotler Human Centric Marketing.") Physicality Sociability Emotionality Personability Morality Intellectuality

Step 3: Using the 2 human-centric attributes and the video, write one paragraph on each of the 2 attributes you believe are represented in the video you chose.

Step 4: In what way does Coca-Cola use storytelling in its marketing and advertising?

Reference no: EM133410766

Questions Cloud

Exposure to toxic chemicals because we can use genetic : Exposure to toxic chemicals because we can use genetic engineering to reduce our susceptibility to the effects of toxic chemicals

What influence does unelected bureaucracy : What influence does unelected bureaucracy, which remains whatever result of an election may be, have in adoption and enforcement of administrative regulations?

What are some of the potential advantages or disadvantages : rely on other methods, such as laryngeal visualization? What are some of the potential advantages or disadvantages related to overall patient care

What satiric targets and techniques are on display : If the term is a quote, which text is it from? What satiric targets and techniques are on display? Try to make your answers as thorough as possible!

What way does coca-cola use storytelling in its marketing : Using the 2 human-centric attributes and the video, write one paragraph on each of the 2 attributes you believe are represented in the video you chose.

Explain whether or not the community recognizes : Explain whether or not the community recognizes the social issues and the need for programs or resources that address these social issues

Termination for default in government contract : In a termination for default in a Government Contract is it true that if the contract is severable, the entire contract does not have to terminated for default?

Define financial analysis : Define Financial analysis, and explain its types. Explain the key elements of a financial analysis. Also give examples

Explain within at least a paragraph what personal experience : Explain within at least a paragraph what personal experience, a personal milestone, and/or societal event impacted on most first personal awareness of being

User Account

All Pages