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Kraft Mac and Cheese: A Stealth Marketing Approach
Questions:
Question 1: In what way(s) could Kraft's strategy have backfired? How might Kraft have been prepared for this possibility?
Question 2: How should Kraft respond to the demographic trends outlined in your textbook? What about cultural trends? Sustainability trends? Notice that this says "should," meaning don't focus on what Kraft is already doing--you need to do your research here! Please be sure to answer each of these questions; they should not be lumped together but instead treated separately.
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