What was your motive for purchasing the product

Assignment Help Marketing Management

Reference no: EM133090109

Question 1
Watch the video attached and answer the following questions based on our studies in Marketing Management:

- Who is the target audience of Qantas in this video?
- Explain how the advert communicates to the target audience
- To what extent are the key messages communicated effectively?
You must use the information provided in the video as well as the content of Lecture 5.
Answer in about 500 words.

Question 2
Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item),
state what it was and then anwer the following:
- What was your motive for purchasing the product?
- Why did you choose that particular brand?
- To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations?
Answer in about 500 words

Question 3
You are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales' operation. What considerations should you take into account in that strategic decision?

Answer in less than 250 words

Question 4
As the marketing manager for anational airline, compare the strengths andweaknesses of the following channels: travel agent, direct via a call centre andclassified adverts; and the Internet?
You are required to use the Lecture content provided in weeks 11 and 12

Question 5
Use the information provided in the video below and apply your appreciation of Marketing Management to the future of shopping.

You are required to incorporate the Lecture content provided in week 4

Answer in less than 250 words

Question 6
With Products, Is It Form or Function?

Some marketers believe that product performance (function) is the main attribute of a product. Other marketers maintain that the look, feel, and other design elements (form) of products are what really sway the customer's decision.
Take a position on the ‘form vs function' debate, i.e. How would you argue that Product Performance is the key to brand success OR how would you argure thatProduct Aesthetics are the key to brand success.

You are required to combine your discussion with the Lecture content provided in week 7.

Attachment:- Marketing Management.rar

Reference no: EM133090109

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