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Discussion Post: Marketing
What was your initial understanding of "marketing" and/or firms' "marketing activities?" Has it changed after the live lecture and Module 1 printable lecture? If so, how?
Create a one page outline in which you select topics and subtopics around your recommendations to improve the employee's involvement.
Why is understanding a facility's demographics important when planning for the equipment that will be placed in the facility?
Explain E-commerce Expert and What are the major limitations on the growth of E-commerce
What was Starbucks's strategy when Howard Schultz first launched it? How should Starbucks define its target market and position after its decline in 2007
Create a marketing strategy based on this position in the life-cycle: Identify appropriate marketing tools. Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle.
Show your Shark Tank product description and "reason why" to 6 people in your target market segment and ask them if they would purchase this product and why.
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?
Bossidy's&Charan's (2002) disciple of execution was specifically in terms of their stated three core processes for every successful business: the people process, the strategy process, and the operation process. How do these processe..
Media strategy is also part of ‘how do we get there?' Explain why you agree or disagree that a firm understanding of media characteristics should be the first step in this part of the framework.
Discuss some examples of when you had to "sell" an item. Each entry contributes meaningfully to the discussion.
Evaluate the challenges of motivating employees in an international setting and analyze which employee characteristics will be most important to consider and how you would overcome them
List the countries to which Levi Strauss & Co. markets through the Web site www.levi.com. - How do the product offerings differ between the U.S. and European selections?
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