What was wrong with the utilitarian analysis ford used

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Question: Most people believe that Ford's use of a utilitarian analysis led the company to make the wrong decision in the Pinto Case. A thorough analysis of the Pinto case that addresses questions like the following ones:

  • What was wrong with the utilitarian analysis Ford used (be specific; saying "you can't put a value on life isn't enough by itself)?
  • What process or approach should Ford have used to make its decision?
  • What does the Pinto case tell us about possible concerns about using the utiitarian theory in a business situation?

 

Reference no: EM133357673

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