Reference no: EM131472040

Marketing Research

Please I need good and quality answers. Also please I want good citation, good in text citation and good references. I want it in APA format. Please the professor uses turnit in so free from plagiarism. Also, please I want good, quality, APA format, good citation and references. Please I need good and quality answers.

Also please I want good citation, good in text citation and good references. I want it in APA format. Please the professor uses turnit in so free from plagiarism. Also, please I want good, quality, APA format, good citation and references.

In responding to the learning activities, please be sure to use the course material using in-text citations and a reference list to cite the source(s) used. Remember, an in-text citation cannot exist without having a corresponding reference list and a reference list cannot exist without having a corresponding in-text citation.

Use of the course material using in-text citations and a reference list is always expected in the learning activities and good practice for the assignments in the course

TOPIC 1 - PLEASE RESPOND BY WEDNESDAY

Match the research question to what you think is the best data collection.

Please explain why each method is better for each question. Don't forget to support your answer with scholarly references.

Data Collection: Methods,

Research Questions: Focusgroup ,Survey ,Interview

1. What percentage of our 2015 2016 graduates are currently employed?

2. What made our graduates choose UMUC?

3. What kind of things do our graduates think they learned at UMUC?

4. How do our graduates feel about their experience at UMUC?

TOPIC 2

At this point you should have an idea of the questions you are going to ask in order to answer your research question. Please fill out the following form. (THE RESEARCH QUESTION IS What is the perception of people towards diet Pepsi?

Also I'm-using survey/questionnaire not interviews because the professor said interviews takes a lot of time.

I will be using 15 participants; the only question I need you to answer is (Question I will ask) which is what question to ask about the research topic I choose which will be pat of the survey questions.

RESEARCH QUESTION: What is the perception of people towards diet Pepsi?

RESEARCH METHOD: Survey/Questionnaire Focus Groups Interviews Observations Document Analysis Other ( Survey/Questionnaire )

NUMBER OF PARTICIPANTS: 15

Questions I will ask:

Organizational Culture

Activity #1 - Case Study

The XYZ Company was started in 1975 as a small consumer product company. During the first 25 years the company's research and development (R&D) staff developed a series of new products that proved to be very popular in the marketplace. Things were going so well for the company that they expanded the plant and added a second production shift.

The company's slogan became "We don't sell our products. We allocate them." This was reference to the fact that the firm only had a staff of 25 salespeople who generated annual revenues in excess of $88 million and without any type of marketing department.

However, there was a change in the industry's environment and the company experienced its first financial setback in 1995. The company had a net operating loss of $1.8 million. Two years ago, the loss was $2.4 million, and last year it was $3.6 million. The chief financial officer estimates that this year the organization will lose approximately $7 million dollars.

Alarmed by this information, Big Bank, the company's largest creditor, insisted that the firm make some changes and start turning things around. In response to this request, the CEO (and founder of the company) agreed to step aside, although he was respected and still very popular with the employees. The board of directors selected Beatrice Malone (Consultant wizard and financial genius of the 90s).

After making an analysis of the situation, Ms. Malone concluded a number of changes must be made to turn the firm around. Four most important were:

1. More attention must be given to the marketing side of the business, although the most vital factor for past success has been the sales force.

2. There must be improvement in quality. Currently 3 percent of the company's output is defective, compared to a 0.5 percent industry average.

3. There must be a reduction in staff. Ms. Malone estimated that the company could get by with two-thirds of its current production personnel and only half of the administrative staff.

4. Hire a new CEO.

Ms. Malone has not shared these ideas yet with the board of directors, but she intends to do so. For the moment, she is considering the appropriate steps and strategy to recommend, and the overall effect that the changes will have on the employees and culture.

Discuss the following:

1. What was wrong with the organization's culture?

2. Identify some of the cultural forms (levers) that must be contended with?

3. What needs to be done to change the culture?

4. What resistance to the recommended changes do you anticipate? What strategies do you recommend to counteract the resistance?

5. What specific steps should Ms. Malone take in implementing this change?

Learning Activity 2

Explain how "leading at a strategic level" varies from leading at a tactical level.

Learning Activity 3

How does ethnocentrism (within societies or organizations) influence interacting with other cultures

Learning Activity 4

give some examples of symbols-concrete indications of abstract values, such as logos and flags

Attachment:- mrkt_412_and_hrmn_367_week_5.rar