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What was Volkswagen strategy with original Beetle-product

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Question - Volkswagen sold its original Beetle automobile in the United States until the 1970s. The original Beetle was made of inexpensive materials, was built using an efficient mass-production technology, and offered few options. Then, in the 1990s, Volkswagen introduced its new Beetle, which has a distinctive style, provides more optional features, and is priced for upscale buyers. What was Volkswagen's strategy with the original Beetle-product differentiation, low cost, or focus? Which strategy did Volkswagen implement with its new Beetle? Explain your answers.

Reference no: EM132652646

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