What was vincors motivation behind launching the new product

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Reference no: EM133293992

What target market should Vincor choose for its new product?
What position should Vincor strive for with the new product?
What will the packaging, pricing, and promotion strategies be?
What was Vincor's motivation behind launching the new product?
What are some of the organizational challenges that Kelly Kretz was facing and how should she solve them?

Reference no: EM133293992

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