Reference no: EM133016730
https://fourweekmba.com/spotify-business-model/
1. According to the article, matching music by artists to music fan's preferences is critical to Spotify's success. Why is this?
2. Spotify makes money ("monetizes") from its freemium business model in two ways. · advertising supported (free) services, and· premium (paid) services.Describe what each service is, and how the company monetizes each of these two services.
3. How do the two services work together?
4. Which of the two services has the higher gross margins? Why?
5. According to the article,
a. What % of Spotify revenue comes from the free, ad-supported services?
b. What % of revenue comes from premium services?
6. According to the article, in Q1 2020:
a. How many premium subscribers did Spotify have?
b. What was the total revenue of the company?
c. What was the profit or loss (operating (loss)/income) of the company?