What was the overview and purpose of the survey

Assignment Help Marketing Management

Reference no: EM133201592

Discussion Post: Marketing in the Global Economy

Read the Airbnb Segmentation Study Airbnb Segmentation Study - Alternative Formats and answer the following questions in your post:

Read the Airbnb Segmentation Study in module 5 and answer the following questions in your post:

1. What was the overview and purpose of the survey? How can this survey help Airbnb in marketing?

2. What market segment from this study do you belong to and why?

3. What marketing channels would you recommend to help promote the Airbnb marketing brand and why? (email, website, social media, videos, word-of-mouth, pay-per-click ads, blogs)

4. Do you think consumers in these market segments are likely to purchase other sharing economy services such as Uber or Lyft? What are the types of services to consider for co-branding?

Reference no: EM133201592

Questions Cloud

Determine the subcellular localisation of gf1 : A patient was identified with severely depleted levels of a secreted growth factor (GF1), normally found in the circulation. Secretion of all other proteins was

Perform the contract correctly : Whether the court should rule on the employer when it is unaware of the personal behavior of the employee and identity of the principal is unknown

Will customer choice continue to be unrestrained : Top companies such as IBM and Tesco say that the customer is king, will customer choice continue to be unrestrained in A) 2020 and B) 2050?

Research the health promotions and communication strategies : Division of Public Health Dietetic Internship Understanding Public Health Paper- Using the Internet, research the health promotions and communication strategies

What was the overview and purpose of the survey : MBUS 303 George Mason University. What was the overview and purpose of the survey? How can this survey help Airbnb in marketing?

Why is knowledge sharing important in virtual teams : What are the most important concepts that you have learned in this course? What are the most important things you have learned about yourself?

Determine welfare effects of agricultural support programs : Let's consider the welfare effects of agricultural support programs using a numerical example. Northern Virginia Community College. econ 309.

Encrypt the plaintext : This questions deals with Hill ciphers. The alphabet is considered modulo 26; that is, A=0,...,Z=25.

How you could recycle your campaign for foreign markets : Describe what a user would see on your website landing page related to this campaign. Discuss how you could recycle your campaign for foreign markets.

User Account

All Pages