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Discussion Post: Marketing in the Global Economy
Read the Airbnb Segmentation Study Airbnb Segmentation Study - Alternative Formats and answer the following questions in your post:
Read the Airbnb Segmentation Study in module 5 and answer the following questions in your post:
1. What was the overview and purpose of the survey? How can this survey help Airbnb in marketing?
2. What market segment from this study do you belong to and why?
3. What marketing channels would you recommend to help promote the Airbnb marketing brand and why? (email, website, social media, videos, word-of-mouth, pay-per-click ads, blogs)
4. Do you think consumers in these market segments are likely to purchase other sharing economy services such as Uber or Lyft? What are the types of services to consider for co-branding?
Discuss your previous digital experience when you decided to blacklist/block/spam/unsubscribe from a website or a marketing campaign.
Describe the product or service in detail. This is NOT a sales pitch. Do not use this section to promote or advertise the product; this is a factual and objective description of the product
If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?
part i interviewto gain an understanding of your selected business units market position value proposition and
Based on Pepsi's target audience selection for social media, describe the brand fan category and social Technographics profile (noted below in graphic) used for this project? What groups did the Pepsi Refresh Project attract and learn about from t..
Identify two products that each represent one coverage (e.g. bottled water for intensive distribution and Maytag washer for selective distribution)
What role does perception play in our role as marketers, or in the consumer's response? (I have no idea with this question from teacher, you can skip if you are
Principle of justice: acknowledge a person's right to due process, fair compensation for harm done, and fair distribution of benefits.
Do you see any potential problems with a sales forecast based on the results of the test market sales? What would you do differently?
If you were in charge of conducting this research, would you change any aspects of the study? Why? As a new intern in the Marketing & Promotions department, what would you say to your boss about results from this survey? Why?
What is the Five-Step Marketing Research Approach?
Go to http://fortune.com/fortune500/ Select one company from the Fortune 500 list & review their current marketing campaign; Analyze whether or not the market approach is customer driven and explain your reasoning
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