What was the overarching goal of this campaign

Reference no: EM133512709 , Length: Words Count:1200

ASSIGNMENT: Critiquing a Movement

The focus of this assignment is to evaluate the success of a current social movement. You may select ONE of the topics listed below:

It Gets Better

Movember

Dove Beauty Campaign

In order to critique the Campaign for Social Change that you have selected, you will use a combination of photos or images and words to convey a story/message to the audience. For this task, you will complete a Photo Essay or Editorial Blog.

The images in the Photo Essay or Editorial Blog will help to bring the concepts to life for your audience, and the words will help you, as the writer, to demonstrate connections between concepts and to justify your analysis - they should each work to support the other. You may wish to create this in a word processing document by having an image and the corresponding words on the same page; however, other layouts are acceptable, as well. Visit the following resource for more information on this format.

For this task, you will use between 7 and 12 images; your limit is 1200 words.

Topics to touch on within your work:

What was the overarching goal of this campaign?
What was the overall message? What was their plan for creating change?
What steps were taken? What were the different aspects of the campaign?
Did the Campaign for Social Change actually create change? If so, what? If not, why not?
What were its successes? What were its failures?
Address the question at the start of this activity - did an institution change as a result of this campaign?
What would you have done differently had you been directly involved?
Was there any corporate sponsorship integrated into this campaign? If so, what role did it play?
How was technology used to assist this cause?

Reference no: EM133512709

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