What was the overall strategic vision

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Reference no: EM132095169

1. What was the overall strategic vision at Mr. Cory's Cookies before Marcus Lemonis came on board? Who was the target customer? Why didn't they branch out further? How were the margins?

2. What was the strategic vision after Marcus came?

3. What were three things keeping the company from growing to the next level? Why were these getting in the way?

4. What was the deal Marcus made? How much does that make the company worth?

5. On a scale of 1 to 5 with 5 being the highest, what would you give each of the following business principals? Tell me why.

Cory Nieves--The Pint Sized Entrepreneur

Lisa Howard--Cory's mom

https://www.youtube.com/watch?v=VIRxvXbF0Pw

Reference no: EM132095169

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