What was the main problem that kraft was trying to address

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Reference no: EM133410281

Questions: Answer the questions below:

1. What was the main problem that Kraft was trying to address? How did that problem ultimately influence the outcome? Explain in detail.

2. What sources of information did Kraft use to get insights to solve their problem? Give at least two sources of information they used and why these sources were useful.

3. List 3 insights or things that Kraft learned from the research that they conducted that helped them develop and launch the Ritz Chips successfully. Be specific and provide a detailed explanation.

4. To what extent do you believe that the success of the new Kraft Chip was due to the market research undertaken before the product's launch? Explain with an example.

Reference no: EM133410281

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