What was the initial problem statement or definition

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Reference no: EM133758054

Problem: Reverse Engineer Case Study of I Un-apologize Annovera

Rreverse engineer the process used to arrive at the creative execution/s.

A. What was the initial problem statement or definition?

B. What type of research could the advertising agency have used to help the brand arrive at the creative solution? Can you guess what their research questions or hypotheses were?

C. What key insights do you think were drawn from the research results that led to the creative strategy?

D. What do you think the get/to/by brief looked like?

INFO:

GET / TO / BY
Get-To-By translates the marketing brief and other key research into a creative brief
Taking it from a business problem to a human problem

Reference no: EM133758054

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