What was the goal of the project

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Reference no: EM133262639

Assignment - Management Social Media Campaign Presentation

Description - For this assignment, imagine you work for a professional sports league or team that is looking for an innovative way to reach fans and consumers and create buzz. The CMO has asked you to put together a comprehensive report including:

Three (3) examples of the most innovative ideas that companies outside of sports are doing in the social space that a team/league would be wise to implement and why

Three (3) examples of the most innovative ideas that sports teams/leagues are doing in the social space

Based on what you've learned in the course and your research from the two bullets above, come up with your own idea for a social media campaign (that may or may not include an marketing/sponsorship activation) and explain what you would do to make sure it is successful. When developing your own social media campaign answer these questions to the best of your ability:

What kind of resources will your company/team put towards social (# of staff, budget, etc.)

What was the goal of the project?

Why is social media the best way to achieve those goals?

To what extent will this concept/activation utilize or focus on:

Content, Engagement, Sales, PR/awareness, Other

How will you implement it (social media channels, etc)

What other non-social tools (traditional media, etc.) will you utilize as part of this campaign?

How will success and outcomes be measured?

Is this part of a larger campaign or intended to be a recurring campaign?

How much will the project cost?

Your entire presentation deliverable is a 10-12 minutes maximum PowerPoint presentation that will be recorded with Zoom. Record this presentation as if you were presenting to a live class. You will be graded on your content, as well as your presentation delivery. Be as creative AND realistic as possible. View the Zoom section of your syllabus for more information on Zoom and how to record your presentation.

This Assignment aligns with Course Learning Outcome -

1. Describe the fundamental concepts of marketing principles common to sport organizations.

2. Develop technical literacy with resources associated with sports marketing decision making.

Reference no: EM133262639

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