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Assignment: Marketing
Case Study: "Rocket Fuel: Measuring the Effectiveness of Online Advertising" by Zsolt Katona and Brian Bell.
Case Study Questions
I. Was the advertising campaign effective? Did additional consumers convert as a result of the advertising campaign? (150 words)
II. Was the campaign profitable? What was the cost of the campaign and ROI? (60 words max)
III. Optional questions:
IV. How did the number of impressions seen by each user influence the effectiveness of the advertising? (Note: You would have to analyze the data to answer this) (60 words max)
V. How does the consumer response advertising vary on different days of the week and at different times of the day. (60 words max)
Attachment:- Case-Study-Rocket-Fuel-Measuring-the-Effectiveness-of-Online-Advertising.rar
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