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What was the cost of the campaign

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Reference no: EM133222774

Assignment:

Was the campaign profitable? Please show all of your work/logic in computing the calculations. If you do not show your work, points will be taken off.

  1. How much more money did TaskaBella make by running the campaign (excluding advertising costs)?
  2. What was the cost of the campaign?
  3. Calculate the ROI of the campaign. Was the campaign profitable?
  4. What was the opportunity cost of including a control group; how much more could TaskaBella have made with a smaller control group or not having a control group at all?

Reference no: EM133222774

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