What was the context of business or brand prior to campaign

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Reference no: EM133226499 , Length: Words Count:400

Assignment:

For the Share a Coke Ad campaign

Complete a thorough case study/analysis of the campaign of your choosing. There are four key components to a good case study, each of which are expected to be addressed in detail:

Background - what was the context of the business or brand prior to this campaign?

Problem to Solve - based on the above, what was the key problem the brand needed to solve?

Solution - what was the solution to the above problem and how did that manifest into great creative? This part should be the longest, most likely. Be sure to include key insights that drove the solution.

Results - what made this campaign a success?

FORMAT:

This should be built in presentation format.

Answer only in 400 words.

Reference no: EM133226499

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