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Assignment:
Castrol India Guided Questions
1. What was the business macro environment in India? What was the impact of this environment on the lubricant market? Assess Castrol's position in terms of growth opportunities in the MCO four-stroke segment.
2. How do consumers buy MCOs? Discuss the existing consumer segments.
3. What is the specific challenge for Rai and his team?
4. What are Castrol's options for expanding its distribution? Discuss the advantages and disadvantages of each option.
5. How can Castrol implement its new distribution strategy? What resources and support (marketing and sales) will be required?
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