What was the business impact of these problems

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Reference no: EM137469

Q. Describe the steps in Zimbra's sales process. How well did its old marketing automation system support that process? What problems did it produce? What was the business impact of these problems?

2. List and illustrate Zimbra's requirements for the new marketing software package. If you were preparing RFP for Zimbra's new system, what questions would you ask?

3. How did the new marketing system vary the way Zimbra ran its business? How successful was it?

Reference no: EM137469

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