Reference no: EM132712002
The MiniSims Marketing Plan Assignments will consist of a series of Marketing Plan MiniSims Assignment/Modules that will provide you with opportunity to apply what you are learning in a simulated marketing environment to develop a Marketing Plan via Connect. The product you design (virtually) will be a backpack. There are several market segments to select as your target market, as the MiniSim will describe each of the market segments in terms of size, growth and preferences. Further, there will be "avatar" coaches in the MiniSims who will provide you goals and guide you through the decision making and provide feedback.
MiniSims Marketing Plan Project Final Analysis Report
After you have completed all of the Marketing Plan Assignments/modules, you will submit a written Marketing Plan Project Analysis Report. As you proceed through each module, keep track of each of your decisions and the outcomes of your decisions such as your target market, product design, pricing strategy, integrated marketing communication strategy, etc.
Your MiniSims Marketing Plan Project Final Analysis Report should encompass the following:
Introduction
Question 1: Who was your target market? Why did you select that target market? How did you segment the market and what type of segmentation bases were used? (demographic, etc.) What was your positioning strategy (salient attribute, etc.?). You have addressed various target markets during the MiniSims
Question 2: What buyer behavior was the most impactful in making your marketing decisions?
Question 3: What was your product strategy? What type of product was it (convenience, shopping, etc.)?
Question 4: What was your pricing objective (sales, profit oriented, etc.)? What was your pricing strategy? (price skimming? marketing penetration? Status quo?)
Question 5: What was your Integrated Marketing Communications Strategy?
Question 6: What metrics did you use/ review to analyzing your strategies for the Marketing Plan to assess if your plan is reaching its objective of increasing sales?
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How is impacting the community in a positive way
: Give background information on the person, explain the business they launched, and describe how it is impacting their community in a positive way.
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Do cultural differences the ones experienced by lee family
: Do cultural differences and language barriers such as the ones experienced by the Lee family have an impact on health care compliance?
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What economic term describes cost
: The cost of feeding 300 children in a public school cafeteria is $450 per day, or $1.50 per child per day. What economic term describes this $1.50 cost
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Define application and software development
: How does Application Security relate to software development? Define application and software development
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What was pricing strategy
: What was your pricing objective (sales, profit oriented, etc.)? What was your pricing strategy? (price skimming? marketing penetration? Status quo?)
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Would you want to work for Hartnett
: What scores this employee may have on traits of Big Five model and What work-related predictions would you make about the employee
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Create matrix
: Create a matrix (table) that organizes details about 6 data sets: UHDDS, UACDS, DEEDS, MDS 3.0, IRF-PAI, and OASIS.
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Compute the direct material price and quantity variance
: During the august, the company produced 5,000 Brain buster toys. Compute the Direct material price and quantity variance
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What would do to market the new phones
: What would do to market the new phones given the current challenges such as the pandemic, the economy as well as competitors like Samsung
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