Reference no: EM131899356
Article - Formative process evaluation for implementing a social marketing intervention to increase walking among African Americans in the positive action for today's health trial. American Journal of Public Health, 102(12), 2315-21.
After reading the selected article, in a four to five page paper you should:
Describe the selected program.
Summarize the evaluation that was conducted on this program and the findings of evaluation.
Consider the following questions:
How was each phase of the evaluation conducted for this program?
What results were found in each phase of the process?
Compare and contrast the evaluation process of this program with what our course readings suggest should be included in each phase of evaluation.
Analyze the effectiveness of each of the methods used to evaluate the program.
Consider the following questions:
Did the methods used to conduct each phase of the evaluation provide the information the program managers set out to investigate? Why or why not?
Are the methods used in the evaluations internally and externally valid? Why or why not?
What was missing in each phase of evaluation?
What additional information do you think should have been collected? How should it have been collected?
Based on your analysis, develop at least three recommendations for how the evaluation process and/or the overall program should be changed.
Consider the following questions:
What do the evaluation results suggest is being done "right" or "wrong" in the evaluation process or program?
How should the program have originally been created or how should it be changed based on the evaluation findings?
The Evaluation Review
Must be four to five double-spaced pages in length (not including title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
Title of paper
Student's name
Course name and number
Instructor's name
Date submitted
Must include a clear and succinct introduction introducing the topic and a conclusion that summarizes the main points of the paper.
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.
HCS412: Health Promotion Planning & Evaluation Text: McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2012). Planning, implementing, & evaluating health promotion programs: A primer (6th ed.). San Francisco, CA: Benjamin Cummings. The article below use as the basis of the evaluation review. .Coulon, S. M., Wilson, D. K., Griffin, S., St George, S. M., Alia, K. A., Trumpeter, N. N.,. . . Gadson, B. (2012). Formative process evaluation for implementing a social marketing intervention to increase walking among African Americans in the positive action for today's health trial. American Journal of Public Health, 102(12), 2315-21.
Article - Formative Process Evaluation for Implementing a Social Marketing Intervention to Increase Walking Among African Americans in the Positive Action for Today's Health Trial by Sandra M. Coulon, MA, Dawn K. Wilson, PhD, Sarah Griffin, PhD, MPH, Sara M. St. George, MA, Kassandra A. Alia, BA, Nevelyn N. Trumpeter, MS, Abraham K. Wandersman, PhD, Melinda Forthofer, PhD, Shamika Robinson, MHA, and Barney Gadson