Reference no: EM132314178
McKinstry Advertising Agency
SECTION A- CASE STUDY ANALYSIS
Your answer should be 2000 words in length (MAXIMUM). All answers should be formatted in Times New Roman font, size 12 font, 1.5/Double line spacing with normal margins.All answers submitted must be 100% your own written work.
1. Describe the facts you feel underpinned the ‘McKinstry Advertising Agency' case.
2. Who was the decision-maker in the case, and what conflicting demands did they have to accommodate?
3. What was the initialethical dilemma faced by the decision-maker in this case?
4. Using the Utilitarian, Kantian, Rights, and Distributive Justice approaches to ethical decision-making, provide an analysis of the initial ethical dilemma you identified in the case. (NB: Use each of the theories separately in your analysis).
5. Present and justify the final recommendation you would have made to the decision-maker in this case had they asked you for advice on how to resolve their initial ethical dilemma.
NOTE: You areNOTrequired to define any of the ethical theories in your answer.
SECTION B- ESSAY QUESTIONS
Your essay answers should be 1000 words in length (MAXIMUM). All answers should be formatted in Times New Roman font, size 12 font, 1.5/Double line spacing with normal margins.You are not expected to provide references in your work, but ALL answers submitted must be 100% your own written work.
6. Define Friedman's and Freeman's perspectives on Corporate Social Responsibility (CSR). Using examples to illustrate your answer, describe how the Moral Minimum perspective assists an organisation to achieve sustainability and accountability in their operations.
7. Identify and define the major ethical issues that may arise in the development of a Marketing Mix (i.e. Price, Place, Product and Promotion). What strategies might a manager employ to avoid the ethical issues that exist in the ‘truth in advertising' debate?
8. Identify and define the notion of a "Conflict of Interest". Using examples to illustrate your answer, describe how the six specific conflicts of interest can manifest in the organisational context. What strategies can a manager implement to avoid having conflicts of interest?
9. Define notion of ‘whistle-blowing' as it applies to the organisational context. Using an example, demonstrate how the Kew Garden's principle would define whistle-blowing as a right. Using an example, demonstrate how the Kew Garden's principle would define whistle-blowing as an obligation.
10. Define the notions of ‘functional' and ‘dysfunctional' discrimination as they apply the workplace context. Using the four theories covered in the unit, describe the differences between the two types of discrimination. What strategies could managers adopt to minimise instances of dysfunctional discrimination in the workplace?