What was in-n-out burgers strategy for growth

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Reference no: EM133198842 , Length: Word count: 5 Pages

Assignment Task: IN-N-OUT BURGER ASSIGNMENT-SPRING 2020

Prepare a Paper from information gained by reading the book, In-N-Out Burger, by Stacy Perman that addresses the questions below.

Items to be included in Paper:

1. What were Harry and Esther Snyder's Mission (or purpose) for In-N-Out Burger? A Mission Statement should answer the following questions: Who is being satisfied (customers)? What customer needs are being met (needs)? How are customer needs being satisfied (by what product or service)?

2. What were the Snyder's Major Goals for the business? What things were the Snyder's trying to accomplish from the business.

3. What conditions existed in the General External Environment at the time Harry and Esther started the business that contributed to the success of In-N-Out Burger? Analyze each of the six categories of the General External Environment (demographics, economics, social/cultural, technological, global, and political/legal) and give specific examples for each significant trend and explain how it affected the business.

4. Who were the major Competitors of In-N-Out Burger? Why would you consider them competitors?

5. What is it about In-N-Out Burger that Differentiates or sets them apart from other firms in the industry? (How are they different?) Give examples.

6. Describe In-N-Out Burger's Employee Recognition and Reward System, and explain how it supports the company's mission and goals. Give examples.

7. What was Snyder's view on Social Responsibility? Who did they feel socially responsible for? What actions did they take to support their beliefs? Give examples.

8. What was In-N-Out Burger's Strategy for Growth? How does their growth strategy compare with the growth strategy of their other competitors? Explain.

9. How would you define In-N-Out Burger's overall Business Strategy? Are they a low-cost provider, a differentiator, a focused company, or are do they use a combination strategy? Explain with facts.

10. What major factors contributed to the Success of In-N-Out Burger? What actions, practices, and policies contributed to their overall success?

11. Identify several key points you learned About Strategic Management from reading the book and writing the paper.

Reference no: EM133198842

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