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1. What was Hosoo's original business model, and how has this evolved from 1699 to 2018?
2. What assumptions had Hosoo's leaders made in terms of their firm's value proposition, and how did this need to be reviewed in order to expand globally? Why?
3. How might Hosoo "redefine" the kimono for your home country's market? What would be important values or contexts for them to consider? With what organizations or brands should they partner, given their company's values?
1.What are some similarities and differences between skimming pricing, prestige pricing, and above market pricing?
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