What was herb kelleher vision for southwest

Reference no: EM133202931

Assignment - Strategic Management and Policy Case Study

Consider the information in chapters 1 & 12 when answering these questions.

1. What was Herb Kelleher's vision for Southwest?

2. How did he translate that into a strategy for Southwest? What was their core competency(s)? What was their sustainable competitive advantage(s)?

3. Without looking it up, do you think Southwest hired an internal or external candidate to succeed Kelleher? Why?

4. What concerns of succession existed for the next CEO of Southwest?

5. What aspects of the firm's resource portfolio--financial capital, human capital, social capital, and organizational culture--did Kelleher manage effectively? Provide examples.

6. The text emphasizes innovation. What was Kelleher's record/perspective on innovation?

7. Do you think Kelleher was easy for Southwest's Board of Directors to control or deal with? Why/Not?

8. The Wall Street Journal "noted that Southwest 'has begun to resemble the mainstream rivals it rebelled against." Explain what strategic direction would you take if you were the next CEO of Southwest?

Reference no: EM133202931

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