What was described as the sandpaper test

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Colgate- Palmolive CO. ran television commercial to show that its shaving cream, Rapid Shave, could soften even the toughness of sandpaper. The commercial showed what was described as the sandpaper test. Actually, what was used was a sheet of Plexiglas on which sand had been sprinkled. The FTC claimed that this was a deceptive practice. The advertiser contended that actual sandpaper would merely look like ordinary colored paper and that Plexigals had been used to give the viewer an accurate visual representation of the test. Could the FTC prohibit the use of this commercial?

Reference no: EM131152730

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